Workplace psychological support provider Auntie takes in EUR10m from Verdane to strengthen foothold in Europe and support product development
- Auntie Solutions has partnered with Verdane, the specialist Northern European growth equity investor, to support its internationalisation.
- The Finnish growth company provides low threshold preventative psychological support and therapy services to corporate employees, including popular concepts such as Lost in Transition, Love Boat Sinking, and Sleepless in Seattle.
- Auntie offers its services in 20 different languages.
- The funding will enable the company to expand into new markets and further develop digital solutions to improve employee resilience.
Problems relating to mental well-being have exploded in recent times and are among the most common causes of sick leave in Europe. Founded in 2015 in Finland, Auntie provides preventative help for issues that threaten mental well-being and combines personal psychological support with digital solutions. Thanks to the company’s digital tools, the effectiveness of its services can be monitored and measured.
“The Auntie team has already helped thousands of employees to feel better. Together with Verdane we want to create a working life where mind care is commonplace, so that we can better cope in our daily lives. The funding will enable Auntie to help more people across Europe and will create purposeful job opportunities for mental well-being professionals,” says Mervi Lamminen, CEO of Auntie.
Auntie’s services are already used globally by more than 300 pioneering organizations. The service is available in 20 different languages.
“Our goal is to gain a significant foothold on the international market and to support this, we are developing a unique digital platform for mental well-being services. Being based out of our homeland is a great asset to us, because if mental well-being is to be exported from any one country, it must be Finland – ranked the happiest nation in the world,” states Lamminen.
The funding will be used by Auntie to strengthen its team both in Finland and internationally. In addition, the company plans to make significant investments in technology to develop customer and employee experience and measurability.
“Auntie is an international pioneer in its field that has succeeded in developing a proven solution to a key challenge of our time – maintaining the well-being of the mind. We were impressed by the strength of the Auntie team’s commitment and their ability to provide a tech-enabled approach that effectively supports the personal service element. We look forward to drawing on our experience from over 45 software and 40 digital consumer investments to support Auntie’s international growth, improving mental well-being for many people”, says Janne Holmia, at Verdane.
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Auntie was founded in 2015 and has grown rapidly over the last two years at an annual rate of about 200 %. In the future, Auntie will help employees both in Finland and even more so outside Finland. The service is already available in 20 different languages, and Auntie has corporate customers in several different countries. Auntie’s way of combining personal support with digital solutions makes the service very efficient and at the same time takes into account the needs of each user. Low-threshold service packages such as Lost in Transition, Love Boat Sinking and Sleepless in Seattle make the concept well-suited to the needs of different organizations and scalable. Auntie and mind care will be part of the employment relationship in the same way as lunch benefits. Auntie has been awarded e.g. as one of Finland’s most promising growth companies, and its earnings also include a Great Place To Work profit in Finland in its own size class, and a high position at the European level as well. By the end of the year, Auntie will employ 40 people, in sales, customer service and tech development. Auntie is involved in Business Finland’s Young Innovative Companies program.
Verdane is a specialist growth equity investment firm that partners with sustainable, tech-enabled Northern European businesses to help them reach the next stage of international growth. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy behind three core themes; the Digital Consumer, Software Everywhere and Sustainable Society. Verdane funds hold more than €3bn in total commitments and have made over 120 investments in fast-growing businesses since 2003. Verdane’s team of over 80 investment professionals and operating experts, based out of Berlin, Copenhagen, Helsinki, London, Oslo and Stockholm, is dedicated to being the preferred growth partner to tech-enabled businesses in Northern Europe.