Helsinki, May 27, 2025. Auntie, a leading provider of preventive mental wellbeing services, has appointed Toni Laturi as Chief Product Officer (CPO). In his new role, Toni will be responsible for Auntie’s product strategy and development, with the goal of making the services even more impactful, accessible, and user-centred.
Toni brings to Auntie strong expertise in the development and commercialisation of digital services. He has extensive experience from both high-growth companies and large international technology firms, and he has successfully built product organisations across various industries. Prior to joining Auntie, Toni led product operations at LeadDesk and was previously responsible for the development of Sanoma’s digital products, among other roles.
"Individual mental wellbeing and business success are becoming increasingly interconnected. Auntie has a unique opportunity to positively impact the working lives of hundreds of thousands of people, and I’m excited to be part of developing services that support both individual wellbeing and sustainable organisational performance. It’s inspiring to help build something that truly makes working life more sustainable,” says Toni Laturi.
Auntie’s CEO Immo Salonen comments on the appointment:
"Toni brings valuable strategic and operational insight to Auntie, along with a strong ability to connect customer understanding, technology, and business. Under his leadership, our product development will take the next step towards a more scalable and impactful service offering. I’m very pleased to welcome Toni to the team at this important stage in our growth journey.”
Toni Laturi will start in his role on 9 June 2025.
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