Why habits guide our behaviour more than we realise – and how change can truly last

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Wishes for change related to well-being are common: less stress, better recovery, a more functional everyday life. Yet many people find themselves repeating the same behavioural patterns, even when they no longer support their well-being. This is not a lack of willpower – it is about habits.

Infographic showing that 66% of behaviour is habit-driven and 88% of daily actions are routines. Habit loop illustrated as Cue → Behaviour → Reward.

Why is changing habits difficult?


With sufficient repetition, habits become automated. They turn into behavioural patterns that are activated in specific contexts, often triggered by environmental cues, emotional states, or situations – without us noticing. The power of habit becomes especially visible under stress or overload. In such moments, we default to what is most deeply rooted – even if it does not support our well-being.

Common barriers to behaviour change include:

  • Strong neural embedding of old patterns – a new habit does not erase the old one.

  • Goals that are too broad or vague – “I will live healthier” does not provide the brain with a clear behavioural script.

  • Ongoing busyness and stress – under fatigue, the brain conserves energy and prefers the familiar. Learning a new habit requires effort, and capacity is limited under strain.

  • Change driven by external pressure rather than personal values – when change does not feel meaningful, it relies solely on willpower. And willpower is a limited resource.

Sustainable behaviour change becomes easier when we understand what need the old habit has served and how it can be replaced with a more functional alternative.

Lasting change is built on small, repeated actions

Research shows that new habits form most effectively when they are:

  • small and concrete

  • easy to implement in daily life

  • connected to existing routines

Habit formation takes time. On average, it requires several months, and progress is rarely linear. Setbacks are not failures, but a normal part of the learning process. What matters most is:

  • focusing on consistency rather than perfection

  • recognising progress along the way

  • practising self-compassion

Meaning matters – not just willpower

Lasting change is not about tightening self-discipline. It emerges when a new behaviour connects with personal values and identity: the kind of person one wants to be and the kind of everyday life one wants to live. Change that lasts does not feel like fighting yourself. It feels more like cooperating with yourself.

Support for behaviour change in everyday life

Change does not have to be built alone. Research-based guidance, structure, and space for reflection help make habits visible and support the development of more sustainable behavioural patterns.  In Auntie’s discussion packages, a trained professional supports you step by step in everyday change, for example:

Overachiever – support in reducing perfectionism and excessive self-pressure
Bounce Back – strengthening recovery and resilience
Leading Me – tools for self-leadership and managing everyday demands

Small, repeated actions beat big promises.

If you recognise yourself in these themes, Auntie’s services may be a meaningful next step toward a more sustainable everyday life. Auntie is a service employers offer to their employees. Learn more here.

Why does behaviour change often feel so difficult?
Because much of human behaviour is automatic rather than consciously decided. Stress and overload increase the likelihood of falling back into familiar habits, even when they no longer support well-being.
How long does it take to form a new habit?
Habit formation varies individually. Research suggests a median of around two months, while lasting habit development typically takes several months. Regular repetition matters more than speed.
Why do small changes work better than big ones?
Small actions require less cognitive effort and are easier to repeat. When a behaviour is easy to implement, it gradually becomes automatic.
Is returning to old habits a failure?
No. Setbacks are a normal part of behaviour change. Sustainable change is rarely linear and requires flexibility and self-compassion.
Is willpower enough to change habits?
Willpower alone is usually not sufficient. Lasting change occurs when new behaviours connect with personal values, meaning, and identity – not external pressure.
How do Auntie’s services support behaviour change?
Auntie offers research-based support for identifying habits and building more sustainable behavioural patterns. Change is not based on tips alone.

In Auntie’s discussion packages, you receive support from a trained professional to examine your behavioural patterns, clarify goals, and structure your thinking. Sessions help identify what needs current habits serve and how to change them realistically within your everyday context.

You also receive practical materials and exercises to support implementation between sessions. This ensures that insights translate into concrete actions.
Sources
  • Rebar, A. L., Vincent, G., Kovac Le Cornu, K., & Gardner, B. (2025). How habitual is everyday life? Psychology & Health.
  • Lally, P., van Jaarsveld, C. H. M., Potts, H. W. W., & Wardle, J. (2010). How are habits formed: Modelling habit formation in the real world. European Journal of Social Psychology.
  • Gardner, B., Rebar, A. L., & Lally, P. (2022). How does habit form? Cogent Psychology.
  • Singh, B., Murphy, A., Maher, C., & Smith, A. E. (2024). Time to Form a Habit. Healthcare.
  • Wood, W., & Rünger, D. (2016). Psychology of Habit. Annual Review of Psychology.
  • Zhu, L. et al. (2025). The relationship between habit and identity in health behaviors. Applied Psychology: Health and Well-Being.

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