A service that improves the mood at the organization pays for itself - HappyOrNot


HappyOrNot is a company focused on providing innovative solutions for measuring and improving customer and employee satisfaction.

The company has had years of explosive growth and now the coronavirus has brought its own wave of changes which the company needs to adapt to. The theme of managing work-related stress was made a focal point at HappyOrNot, as the new CEO wants to tackle workplace well-being with a fresh pair of eyes.

HappyOrNot employs around 90 people globally in four countries: Finland, Germany, the USA and Singapore. Employees of HappyOrNot are experts in product development, sales, partnerships, as well as marketing, while production is outsourced to a partner.

Manager is a service profession

The mindset at HappyOrNot is that the primary role of managers is to service internal teams, and that being a manager is first and foremost a service profession. The work of line managers is crucial for workplace well-being. Line managers at HappyOrNot have attended training sessions with a pension insurance company on topics such as: the early support model, prevention of problems and self-leadership. HappyOrNot wants to develop these aspects and therefore seek deeper feedback from its employees about their ideas regarding workplace well-being. Job satisfaction is naturally measured with the company’s own products and the employees are frequently surveyed.

Katri Majuri, HappyorNot


“A service that improves the mood at the organization pays for itself.”

Katri Majuri, HR Manager EMEA, HappyOrNot

The Auntie Classic service was implemented at HappyOrNot due to an increase in uncertainty and stress within the company; brought about by both organizational changes and the coronavirus. Auntie was implemented first at the organization in Finland as a way of testing it, but for all employees at the same time. As the service proved popular, its use was extended to Europe as well as to Singapore and the USA. Auntie is also well suited to situations in which employees are telecommuting. It can bring a new perspective to how you think. Registration for the service can be done freely straight to Auntie.

The introduction of Auntie provides additional tools for improving workplace well-being. Auntie acts as an outside resource, in addition to occupational healthcare, by providing services that are easily accessible to all. This type of service was also seen as important to invest in.

Expectations align with reality

Auntie received positive feedback about how pragmatic it is, for example, the exercises that guide you on how to stop a train of thought on the verge of derailing and causing negative emotions. Another source of positive feedback was how for many it was easy to connect and find chemistry with Auntie professionals as they have a good understanding of business and work life. The best thing about Auntie is its approachability and its ability to deliver a full entity; expectation and what you get align. The image you get from Auntie is that it is active and helpful. Registration is user-friendly and contacts at Auntie are hassle-free while doing business with Auntie is fast, easy and reliable. The cartoon character of the Auntie brand may raise some questions, but presentations by Auntie have instilled trust in the service.

Marketing within the company is important while implementing Auntie

The opinion of HappyOrNot is that Auntie should definitely be implemented in other companies as well. However, marketing it within the company before its launch is important so that employees know what it is and how to manage their expectations correctly. Kick-off events are important. Auntie is a fresh and modern way to provide a well-being service. A company can get off to a good start with a pilot to test the suitability of the service for their organization.

Learn more about HappyOrNot

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