Auntie preventive low threshold mental well-being service

About Auntie

Auntie is a low-threshold mental well-being service. Auntie provides support for employees suffering from stress, overachieving or lost motivation. Measurable results can be achieved with conceptualised, quick-to-start service packages that are based on online sessions with an Auntie professional.

Auntie’s services are used by nearly three hundred of pioneering organisations, ranging from small expert companies to major global corporations and public-sector organisations, in the Nordics and Europe. Auntie has over 120 mental well-being professionals that provide services all together in 20 languages.

Auntie is a service that organisations offer to their employees.

The Auntie Story

There I was, wearing jeans and a sweatshirt instead of my usual business outfit. Someone on my team asked about my future plans. I said first I’ll have to learn my children’s names again. I was suffering from a burnout and had decided to leave my job that I was extremely enthusiastic about. In reality my future was a blank scary canvas, yet I saw no other option to get out of what had turned into a vicious circle.

Mervi Lamminen, Founder and CEO of Auntie
Auntie founder and CEO Mervi Lamminen

The year was 2015. Mervi was frustrated, as she found out she wasn’t the only one facing a situation and realising finding help was slow, difficult and usually badly delayed. The seeds for Auntie were planted. 

Learning by experimenting

The first idea of Auntie was a mobile game. Pretty soon the team realised that mental well-being cannot thrive without human touch. The first mental well-being professionals joined Auntie in 2016. Today there are over 120 Auntie professionals serving people in 20 languages. Auntie serves hundreds of organisations, varying from small IT companies to large public sector organisations and global corporations. 


More and more organisations are realising that happy and well balanced employees are more positive and more productive. Auntie has grown more than 300% during the past years and plans to stay on that growing path. Currently focus is on strengthening our international presence and further developing our digital services.

Data security

At Auntie, we take data security absolutely seriously. We only record information that is relevant to the delivery of the service, and we do not record or record video sessions. Read more about our Data Security and Privacy Policy.

Auntie in numbers

Auntie professionals
Languages spoken by our professionals
People in the brilliant Auntie team
Turnover M€ 2020
Auntie’s founding year

Auntie NPS score 2021


Interested in joining the Auntie Team?

Auntie is growing and we regularly look for new talent, both for the Backstage Team, such as IT, Sales, Customer Happiness, Product and Service and Marketing as well as the Frontstage, i.e. the global Auntie Professionals’ Network. Check our open positions or leave your open application if there are no open positions at the moment.

Recognitions for Auntie

Auntie Bisnode-DnB-risk category 1 logo-2021
ISO_27001_for Auntie_ISMS_by_ Nixu

Auntie media contacts

See our latest news and contact details for the media.

We are happy to provide information or contacts to Auntie representatives, such as management or Auntie Professionals for interviews on subjects related to mental well-being at work.