Auntie.io Website Privacy Policy
Auntie.io Website Privacy Policy
Last updated: February 2026
This Privacy Policy applies to individuals who use the Auntie website as end users.
1. Who we are
Auntie Solutions Oy (“Auntie”, “we”, “us”) is a Finnish company providing preventive mental wellbeing services and related digital solutions.
Business ID: 2734094-5
Address: Siltasaarenkatu 12 C, 00530 Helsinki, Finland
Email: dpo@auntie.fi
Our Data Protection Officer (DPO) is Saku Vainikainen, who oversees compliance with data protection law and acts as the contact point for privacy-related matters.
2. Why we process your data
Our legitimate interest is to maintain secure, lawful and efficient service operations. We have determined that the processing is necessary and that no less intrusive alternatives are available. The rights of the data subject do not override this interest. We process only the personal data needed to:
- Operate and secure our website and online forms;
- Respond to contact or newsletter requests;
- Analyse site use and improve content;
- Manage marketing subscriptions and consent;
- Meet legal and contractual obligations.
You can withdraw consent for marketing or cookies at any time.
3. What data we collect
- Contact data: name, email, organisation, message details.
- Website analytics: IP address, browser type, device information, pages visited, time of visit.
- Newsletter data: name, email, subscription preferences.
- Technical logs: system and security events.
This data is necessary to deliver the service; without it, use may be impossible. We do not collect sensitive data via the website.
4. Where we get data from
Most information comes directly from you through forms or subscriptions. Analytics and cookie data are automatically generated when you visit the site.
5. Cookies
We use cookies to make the site function securely and efficiently. Essential cookies are always active; optional cookies, including analytics, marketing, and third-party tracking cookies (such as those from Meta, LinkedIn, Google and similar social media/advertising platforms), are used only with your consent. You can manage cookie settings in your browser or via cookie banner.
6. Who processes your data
Your data may be handled by:
- Auntie employees responsible for website content and support;
- Trusted service providers (e.g., hosting, analytics, and marketing platforms such as HubSpot and Google Analytics).
All processors act on our behalf under confidentiality and data-protection agreements.
7. International transfers
We primarily store and process data within the EU/EEA. If data is transferred outside this area (for example, to analytics or email providers in the U.S.), we ensure appropriate safeguards such as EU-approved contractual clauses.
8. Data security
We follow an ISO 27001-certified information-security management system with:
- encryption, access controls, and monitoring;
- trained staff under confidentiality;
- regular security testing.
If a breach poses high risk to you, we will notify you without undue delay.
9. How long we keep your data
- Contact and inquiry data: retained as long as needed to respond, then deleted within 12 months.
- Newsletter data: kept until you unsubscribe.
- Technical and analytics logs: stored for 24 months, then anonymised or deleted.
10. Automated decisions and profiling
We do not use automated decision-making on the website. Marketing analytics may group visitors for statistics, but without legal or significant effects.
11. Your rights
You have the right to:
- Access your data;
- Correct inaccurate information;
- Request deletion of your data where legally possible;
- Ask us to limit how your data is used;
- Receive your data in a portable format;
- Object to certain types of processing, such as marketing;
- Withdraw consent at any time if processing is based on consent;
- Lodge a complaint with a supervisory authority (https://tietosuoja.fi/en/home).
12. Accountability and cooperation
Auntie maintains processing records and cooperates with supervisory authorities to ensure transparency and compliance.
13. Updates to this policy
We may update this policy due to legal or service changes. The current version is always available at auntie.io/privacy. Major changes will be announced on the website.
14. Contact
Auntie Solutions Oy
Siltasaarenkatu 12 C, 00530 Helsinki, Finland
Email: dpo@auntie.fi
Website: auntie.io