Helsinki, 30.9.2026
Auntie Solutions has appointed Ville Honkimäki as its new Chief Executive Officer, effective 1 November 2026. He succeeds Immo Salonen, who is stepping down after three years as CEO.
Honkimäki joins Auntie from Profinder, where he has served as CEO since 2020, leading the company through a period of profitable growth and its transition into Ilkka Group. He brings extensive leadership and commercial experience, with a background in B2B and B2C data, technology and growth businesses.
“I’m excited to join Auntie at an important point in its journey. The company has a strong foundation, a meaningful mission and a great team. I look forward to working together to build on this foundation, further strengthen our offering and accelerate Auntie’s growth across the Nordics and DACH,” comments Ville Honkimäki.
Auntie’s Board sees significant opportunities to continue developing the company and expanding its impact across the Nordics and DACH.
“We are very pleased to welcome Ville as CEO of Auntie. His experience in leading and growing businesses, combined with his commercial background, makes him well suited to lead Auntie into its next phase. We look forward to working with Ville as we continue to strengthen Auntie’s position and pursue our growth ambitions,” says Niclas Palmstierna, Chair of the Board of Auntie Solutions.
The Board also thanks outgoing CEO Immo Salonen for his leadership over the past three years. “Under Immo’s leadership, Auntie has undergone a significant transformation and returned to profitable growth. We thank him for his contribution and wish him every success in his next chapter,” adds Niclas Palmstierna.
About Auntie
Auntie is a leading provider of preventive mental wellbeing services for workplaces. Auntie helps organisations support employee wellbeing, resilience and performance by providing easy and fast access to professional support before challenges become more serious.
Auntie works with more than 500 organisations across Europe, supporting employees and leaders through a network of over 120 mental wellbeing professionals. Its services are available in more than 25 languages and are designed to provide practical and measurable support for the challenges of modern working life.
Founded in Finland, Auntie operates across the Nordics and DACH, combining human expertise with a scalable digital service model to help organisations build healthier and more sustainable workplaces.